The pressure to acquire customers has intensified across Asia, the Middle East and Africa. Digital banks are scaling quickly. Super-apps are embedding financial services into everyday behaviour. Incumbent banks are competing aggressively for the same customers. But acquisition is only the starting point. Retention, engagement and product penetration are where most banks are falling short.
AI is being deployed to address this, from personalisation and next best action to behavioural targeting and real-time engagement. But results are inconsistent. Data fragmentation, legacy marketing infrastructure and organisational silos are limiting impact. Many banks are investing heavily in engagement capabilities without seeing a corresponding improvement in customer activity or revenue.
10DX CX is a series of invitation-only roundtable dinners for senior digital banking, customer experience and marketing leaders across Asia, the Middle East and Africa. Each session brings together 12 to 14 practitioners for a closed-door peer discussion on a single focused topic — a specific market challenge or operational question around how banks acquire, engage and retain customers. No presentations. No product pitches. Chatham House Rule throughout.
Sessions are held across APAC, the Middle East and Africa, with each market treated as a distinct ecosystem with its own competitive dynamics, customer behaviour and digital maturity.
10DX CX is a 10DX initiative, produced by the team behind 10DX, which has convened senior banking and financial services leaders across emerging markets since 2020.
